Print Advertising
Print advertising is just one front on the battlefield of the mind.
Trade Ad Cybergenics
This company is the leader in this industry. A very specialized industry that includes applications that our space program has depended on since the very first NASA launch. Core technologies that made the space race possible.
They are on the cutting edge of their field. Everyone in the industry knows it. However, they have seldom done any advertising and not a lot of marketing. They’ve been getting the job done. We entered this campaign with a trade ad in cryogenic trade magazine. A company that has helped achieve things many could have never imagined not that long ago.
We wanted to tastefully reenter their marketing communications with a pleasant reminder that they are the top dog.
Consumer print advertising
This consumer sporting good product had one major selling point — its wireless capabilities. We recommend focusing on one selling point. Sometimes its a good idea to be single minded. There are no rules and so we base our decisions on strategy.
Power Industry Ad Pacific Asian Market
This bilingual trade ad for critical and severe valves for the power industry. This was placed in an Asian trade magazine for the oil and gas industry.
Dental industry trade advertising.
This two page trade ad for a dental manufacturing company entering the US market. This is one of the best implants on the market and close to the lowest price. However, we didn’t sell price based on a strategic decision. The product continues to expand its sales drastically year after year. It has now branded under the corporate umbrella of the StraumannGroup. It is now competing for first place in the world implant market.
Trade Advertising
Dental Industry -- Implants
We used highly specialized language for this new product. There is a delicate balance on what you can say according to the FDA. We’re glad to know this product continues to be a major factor in the success of this client.
Trade Ad CIRCOR subsidiaries working as one.
Acquisitions, acquisitions, acquisitions. Sometimes when old reliable companies are purchased its a good decision to keep the name that is well-known throughout the industry. And when a company acquires a number of those well-known companies, that work together in the same industry — which gives them a distinct advantage, you get an ad like this. Many names unite to focus on one common solution.
Dentistry Dental Implant Print Ad
This is a consumer-ish magazine ad. The target audience is oral surgeons. The strategy is to depict their patient demographic and highlight hard statistics showing the product’s amazing success rate.
Anna Maria College consumer print ad
This is a very special college. It is a small college with a unique curriculum. Its not super well known and its not everyone’s favorite. However, there is no college like it anywhere. Not too many of the graduates go on to be rich. They mostly go on to become nurses, firefighters, police officers, first responders, art teachers and music teachers and more. We ran consumer print ads, direct mail and designed the viewbook and brochures for collge fairs and the like. We did this for Anna Maria College for three years. We broke their enrollment records for all three years. It must be a little bit obvious that we learned a lot about this college. We spent a lot of time on the campus interviewing instructors and students. You can feel the sencerity and passion the students and teachers have for this school. We sold this college by simply conveying the truth. We wanted to appeal to the most likely consumer. The students that grow up to become men and women whom people’s lives depend on.