Food Package Design, Label Design

food packaging label design package design

 

Package design for food products.

Package design and label design is a critical component in getting a food product to market. Point of Purchase (POP) selling requires specific marketing insight and design skills. We helped Kissel's Spice Jam launch there incredibly delicious line of spiced jams.

As we often do we started with a blank piece of paper and and a client with a vision for a great product. We helped our client build this brand from the ground up. We started with a classic logo design. Part of the marketing strategy was to look old and established. This is a secret family recipe that has been passed down for generations. We needed a design that was professional but not too slick. 

We provided: logo design, product packaging, POP displays, in store retail posters, wholesale marketing materials targeted towards food distributors and grocery store chains,  a full eCommerce web site and graphic design support for social media marketing graphics.

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Color Logo Design for Food Product
Black and white logo design.

 

A professional logo design is simple and clean. It should look good as a simple black and white graphic as well as in color. It should hold strong when used as a rubber stamp, or flexographic printing on a cardboard box. We designed variations of the Kissels logo that range for the 3D shiny logo on the website, to a simple black and white graphic.

eCommerce web site design. The packages have a presents on store shelves. The photos of the package designs provide great imagery for web marketing and social media graphics.

eCommerce web site design. The packages have a presence on store shelves. The photos of the package designs provide great imagery for web marketing and social media graphics.

In store promotion, food poster, store poster for jam and jelly products

In store posters. This is one of many ways we put our graphic design skills to work for our clients. Other promotions include: distributor sell sheets, POP counter top displays, end cap displays and more.